I went to the grocery store the other day to pick up a few things and I was going to get yogurt for my kid. Yogurt is good (aka healthy) snack for a kid, right? My daughter was with and asked (begged) for the yogurt 'tubes'.
While glancing at the option she spots Miss Piggy.
Well played advertisers one for you none for me......
Next to it was the Simply GoGurt and On the label it reads...
-No High Fructose Corn Syrup
-Good Source of Calcium & Vitamin D
-Natural Colors and Flavors
Look at all those amazing words making my mind tell me how much better this box of yogurt!
"Well shoot" my mind says, "it must be healthier than the other yogurt."
"BUT MOM I want Miss Piggy Yogurt." says my daughter.
Ok time to investigate. Time to really read the labels.
Less calories or fat?
Nope, each have 9g of sugars, and all the other nutrition facts are exactly the same in both products.
So what makes the Simply GoGurt any healthier or better than the other yogurt. I am a mom that wants to make good healthy choices for my child.....
Keep reading the label.... We are now down to the fine print on the bottom half.
All the % of vitamins are the same in both products....
They both start with low fat milk and ingredient #2 in both is Sugar, then modified corn starch, gelatin, tricalcium phosphate*, vegetable juice (for color), Potassium sorbate** (for freshness) Carrageenan*** (for thickening) Vit A, and Vit D.
*Calcium phosphate is also a raising agent (food additive) E341. As a mineral salt found in rocks and bones, it is used in cheese products. It is also used as a nutritional supplement.
**Potassium sorbate is used to inhibit molds and yeasts in many foods, such as cheese, wine, yogurt, dried meats, apple cider, soft drinks and fruit drinks, and baked goods
***are a family of linear sulfated polysaccharides that are extracted from red edible seaweeds. They are widely used in the food industry, for their gelling, thickening, and stabilizing properties. Their main application is in dairy and meat products, due to their strong binding to food proteins
THESE PRODUCTS ARE EXACTLY THE SAME THING. The only difference in the product is that the boxes are different! I was actually upset when I made this conclusion. The advertisers are making my think I am buying a simple healthy yogurt when in fact it is the same exact sugary yogurt as all the others.
Do you have stories about being "duped" by adverting?
Time to hunt for a new yogurt!
What yogurt do you buy?